Are you aware that there are a number of applications you can use to highlight, improve, and link to your Etsy store(s)?
The Etsy Developer Community has a number of great applications you might find useful. Including:
Heartomatic - Makes your item and store "hearts" easily viewable and they also have a search feature that tells you if you've been featured in an Etsy gift guide or on the coveted front page.
has a list of amazing features, including Where Am I?, a tool that shows where your shop appears in an Etsy search. Some other neat tools include: copy listing (create a listing based on a current one), RSS Feedback (create an RSS feed of your Etsy feedback), and Shop CSV (download current listings to upload them into a spreadsheet). There are more tools listed, so check them out.
gadgets/widgets you can plug into your blog that feature your item hearts, items sold, and items listed.
Here are a few other sites that will help you make the most out of your Etsy store:
Easy Etsy - They've created a great list of the tutorials and tools that Etsy experts use to help promote and improve their stores.
Etsy Wiki - Sometimes the information you need about how to best use Etsy can be difficult to locate. Not so with the Wiki.
Got any helpful sites you'd like to share?